2015 UX Trends Round-Up: Part Three – UX as a Business Strategy

In our final blog post on 2015 UX trends, we look at user experience as a business strategy. The role and prominence of UX has come a long way in a relatively short time. In the past UX was seen as a way to execute strategy, but UX is increasingly moving to the forefront of corporate decision making and is playing a key role in forming these corporate strategies.

Source: 2015 UX Trends Round-Up: Part Three – UX as a Business Strategy

2015 UX Trends Round-Up: Part Two – The Proliferation of Testing

Companies are testing more often and on a bigger scale. They are increasingly seeing the value of UX as a means of saving money and resources and an important facet of improving performance and sales.

Source: 2015 UX Trends Round-Up: Part Two – The Proliferation of Testing

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