In our final blog post on 2015 UX trends, we look at user experience as a business strategy. The role and prominence of UX has come a long way in a relatively short time. In the past UX was seen as a way to execute strategy, but UX is increasingly moving to the forefront of corporate decision making and is playing a key role in forming these corporate strategies.
Companies are testing more often and on a bigger scale. They are increasingly seeing the value of UX as a means of saving money and resources and an important facet of improving performance and sales.