Live Webinar: Empowering Data-Driven Marketers – How UX Research & Usability Testing Can Positively Impact Your Overall Brand Experience

User experience is so much more than just design, and it’s time for data-driven marketers to familiarize themselves with the expanded world of UX when applying it to their campaigns. The more user experience and marketing work together, the more beautiful and seamless your customers’ overall experience with your brand will be.

Source: Live Webinar: Empowering Data-Driven Marketers – How UX Research & Usability Testing Can Positively Impact Your Overall Brand Experience

Why Executives Should Care About UX Benchmarking

UX benchmarking is an incredibly valuable tool for executives to make smart decisions based on measurable insights. Learn more about why every executive should care about UX benchmarking.

Source: Why Executives Should Care About UX Benchmarking

Education Beyond Boundaries fom Vandana Sikka of Infosys, Hispanic Heritage Foundation partner

“Education Beyond Boundaries” @VTSikka https://medium.com/@VandanaSikka/education-beyond-boundaries-991e3b1ed56f

UX Battle of the Week: Fitbit vs Microsoft Band

We ran a quick UX benchmark study between two wearable fitness technologies, Fitbit and Microsoft Band, to see how their online experience compared. Here are the results.

Source: UX Battle of the Week: Fitbit vs Microsoft Band

Diverse Leaders Deliver Message of Hope at LOFT Retreat in Los Angeles

The fastest way to solve problems is through collaboration with a diverse group of smart people. Look no further than the 2016 New Year’s… #downtownlosangeles #hispanicheritagefoundation #indiedesk

Source: Diverse Leaders Deliver Message of Hope at LOFT Retreat in Los Angeles

2015 UX Trends Round-Up: Part Three – UX as a Business Strategy

In our final blog post on 2015 UX trends, we look at user experience as a business strategy. The role and prominence of UX has come a long way in a relatively short time. In the past UX was seen as a way to execute strategy, but UX is increasingly moving to the forefront of corporate decision making and is playing a key role in forming these corporate strategies.

Source: 2015 UX Trends Round-Up: Part Three – UX as a Business Strategy

2015 UX Trends Round-Up: Part Two – The Proliferation of Testing

Companies are testing more often and on a bigger scale. They are increasingly seeing the value of UX as a means of saving money and resources and an important facet of improving performance and sales.

Source: 2015 UX Trends Round-Up: Part Two – The Proliferation of Testing

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