Navigating the Politics of Contextual Inquiry

We all know that users often misreport when asked questions, not because they are looking to intentionally deceive us, but because they are humans with their specializations, constructed self-images, and fallible memories. One method for overcoming this problem is contextual inquiry, more commonly known as contextual interviews.

Source: Navigating the Politics of Contextual Inquiry

UX Battle of the Week: Zillow vs Redfin

We ran a quick UX benchmark study between Zillow and Redfin to see how their online experience compared. Here are the results.

Source: UX Battle of the Week: Zillow vs Redfin

How to Recruit for UX Research & Usability Testing – Webinar Q&A

We recently had a webinar with Leah Kaufman of Lenovo to discuss how to recruit participants for UX research and usability testing, and our attendees had a lot of questions for her. Here are her answers to some of the most common questions on recruitment for UX research and usability testing.

Source: How to Recruit for UX Research & Usability Testing – Webinar Q&A

Why You Should Always Test Your Prototypes

Releasing products without testing prototypes with your users is like buying a car without test driving it. Here’s 3 reasons why you should always test your prototypes.

Source: Why You Should Always Test Your Prototypes

How To Create a Standout Brand Through Digital Marketing and User Research

Brands are numerous and come and go at a rapid pace. Those that truly resonate with their audience are those that stand the test of time, and last through generations of consumers. In this post, we’ll outline five ways you can create a standout brand that might just make you a household name.

Source: How To Create a Standout Brand Through Digital Marketing and User Research

UX Battle of the Week: REI vs Patagonia

We ran a quick UX benchmark study between REI and Patagonia to see how their online experience compared. Here are the results.

Source: UX Battle of the Week: REI vs Patagonia

Live Webinar: Empowering Data-Driven Marketers – How UX Research & Usability Testing Can Positively Impact Your Overall Brand Experience

User experience is so much more than just design, and it’s time for data-driven marketers to familiarize themselves with the expanded world of UX when applying it to their campaigns. The more user experience and marketing work together, the more beautiful and seamless your customers’ overall experience with your brand will be.

Source: Live Webinar: Empowering Data-Driven Marketers – How UX Research & Usability Testing Can Positively Impact Your Overall Brand Experience

Follow

Get every new post delivered to your Inbox.

Join 2,190 other followers

%d bloggers like this: