Why You Should Always Test Your Prototypes

Releasing products without testing prototypes with your users is like buying a car without test driving it. Here’s 3 reasons why you should always test your prototypes.

Source: Why You Should Always Test Your Prototypes

How To Create a Standout Brand Through Digital Marketing and User Research

Brands are numerous and come and go at a rapid pace. Those that truly resonate with their audience are those that stand the test of time, and last through generations of consumers. In this post, we’ll outline five ways you can create a standout brand that might just make you a household name.

Source: How To Create a Standout Brand Through Digital Marketing and User Research

UX Battle of the Week: REI vs Patagonia

We ran a quick UX benchmark study between REI and Patagonia to see how their online experience compared. Here are the results.

Source: UX Battle of the Week: REI vs Patagonia

Live Webinar: Empowering Data-Driven Marketers – How UX Research & Usability Testing Can Positively Impact Your Overall Brand Experience

User experience is so much more than just design, and it’s time for data-driven marketers to familiarize themselves with the expanded world of UX when applying it to their campaigns. The more user experience and marketing work together, the more beautiful and seamless your customers’ overall experience with your brand will be.

Source: Live Webinar: Empowering Data-Driven Marketers – How UX Research & Usability Testing Can Positively Impact Your Overall Brand Experience

Why Executives Should Care About UX Benchmarking

UX benchmarking is an incredibly valuable tool for executives to make smart decisions based on measurable insights. Learn more about why every executive should care about UX benchmarking.

Source: Why Executives Should Care About UX Benchmarking

Education Beyond Boundaries fom Vandana Sikka of Infosys, Hispanic Heritage Foundation partner

“Education Beyond Boundaries” @VTSikka https://medium.com/@VandanaSikka/education-beyond-boundaries-991e3b1ed56f

UX Battle of the Week: Fitbit vs Microsoft Band

We ran a quick UX benchmark study between two wearable fitness technologies, Fitbit and Microsoft Band, to see how their online experience compared. Here are the results.

Source: UX Battle of the Week: Fitbit vs Microsoft Band

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